As a first generation Alaskan, I take great pride in my home state. I grew up exploring remote areas, eating fresh and wild foods, and marveling at the immense beauty that even in the largest city, is just right outside the front door.
With that love and passion instilled in me at such a young age, I knew I wanted pursue an education that would carry me through the rest of my life and help me be a good steward for our planet. For me, that was obtaining a degree in Environmental Studies.
My classes ranged from Glacier Travel and Mountaineering, to Literature in Nature and People and Plastics. And through every single class in that 4 year time frame, came new challenges, revelations, and lots and lots of tears. Many times I felt overwhelmed and helpless when discussing pollution, human strife, the amount of plastic in our oceans, etc. etc.
But what I eventually learned and am still striving to put into action is to do what I can, where I can, with what I have. So when beginning W&R it was, and is still important to me to create sustainable, organic products with little waste and recyclable materials. We use ingredients that are close to nature and locally foraged when possible.
My aim here is to inspire and challenge our customers to think about the ingredients they’re putting on their skin. Where did they come from? Are they full of chemicals? Are they helping or harming? I truly believe that we, as consumers, vote with every dollar spent.
So with your vote, are you doing what you can, where you can, with what you have?